About

The Embrace Journey - Our Story

As a size 26 I tried to find activewear that not only fit but performed like all my friends who wore a size 10 could but I was constantly left defeated. Looking at websites where the models were a size 6 to size 12, I just couldn’t relate or even picture the items on my body. My curves, my folds, what made me... well me. I felt isolated and alone, I felt like I was the only person who couldn’t find quality activewear to fit my body. What I have realised over the course of my six-plus-year journey is that I was never alone; women around the world felt the same pain and struggle.

I wanted to change this feeling for others and turn that emotion while shopping online from a negative experience to something that empowered and left them feeling supported and embraced. So Embrace Active was born! Not only an activewear brand but a community. We can’t wait to take you on this journey with us.

Welcome to the #embracecrew

Simone Anderson - Founder